mezlens

Find out what your website is costing you.

We check your site like a customer, Google and ChatGPT would, then rank every fix by what it costs you.

See a sample report

Free: your score and top 3 fixes in about a minute. No card needed.

Pellowe & Vance Plumbing

Sample report. Needs work.

67

~$7,788

a month at risk

  1. Scripts from other companies~$1,000/mo
  2. Security headers and exposed files~$520/mo
  3. Searches competitors win~$400/mo
Checks
68 live, 6 on the way
Free
Your score and top 3 fixes
Full report
$49 once, with a PDF
Time
About a minute

Everything that decides whether a visitor becomes a customer.

Not an SEO audit for SEO people. 74 checks in the four places small businesses lose work, each explained in plain English with the fix.

Customers can find you

On Google, on Maps and in AI assistants like ChatGPT.

  • Google can index you
  • Search result wording
  • Business details for Google
  • Open to AI assistants
  • Shared links look good
  • Readable by AI assistants

They stay and trust you

A fast, current, credible site that looks like a real business.

  • Speed on phones
  • Server speed
  • Easy for everyone to use

They can reach you and buy

Calling, asking for a quote and paying take seconds, not effort.

  • Contact details
  • Enquiring on a phone
  • Forms people finish

You're protected

Your domain, email, website and legal basics are covered.

  • HTTPS certificate
  • Secure pages
  • Email can't be faked
  • Your domain is safe
See all 74 checks

Customers can find you

  • Google can index you

    Nothing is stopping Google from listing your pages.

  • Search result wording

    Every page has a title and description that earn the click.

  • Business details for Google

    Google gets your hours, address and reviews in a form it understands.

  • Open to AI assistants

    ChatGPT, Perplexity and Claude are allowed to read and recommend you.

  • Shared links look good

    Your link shows a picture and a description on Facebook and WhatsApp.

  • Readable by AI assistants

    Your key details show up for AI tools that don't run JavaScript.

  • Pages people can reach

    Important pages that nothing links to, or that sit too deep.

  • Pages lost in a redesign

    Old pages Google and customers still visit that now show an error.

  • Copy-paste pages

    Suburb pages that are near copies, which Google treats as spam.

  • How you look in Google

    Your icon and business name in results, and error pages that fool Google.

  • Ready for Google Shopping

    Your products can show with price, stock and shipping in free listings.

  • Google Business Profile matches Full report

    Your Maps listing has the same hours and phone as your site.

  • Searches competitors win Full report

    The searches where a competitor shows up and you don't.

  • Recommended by AI Full report

    Whether ChatGPT, Perplexity, Gemini and Claude name you when asked.

  • Pages for every suburb you serve Full report

    Which service and suburb pages you're missing, and which to write first.

  • Google index and AI Overviews Full report

    How much of your site Google knows, and whether its AI answers cite you.

  • Googling your name Full report

    What a customer sees when they search for your business by name.

  • Directory listings Full report

    Old phone numbers and addresses on Yellow Pages, TrueLocal and Apple Maps.

  • What AI says about you Full report

    We check ChatGPT, Perplexity, Gemini and Claude get your details right.

  • Found on Bing Full report

    Bing feeds ChatGPT and Copilot search, so we check you're there.

  • Answers customers' questions Full report

    The questions people ask Google about your service, and whether you answer them.

  • Who links to you Full report

    How much the web vouches for you compared with competitors.

  • Services competitors promote Full report

    Services and offers competitors advertise that your site never mentions.

  • Google profile vs competitors Full report

    Categories, photos and posts on your Google profile against competitors.

Coming soon

  • Menu and prices people can read

They stay and trust you

  • Speed on phones

    How fast your site loads on a phone, and what's slowing it down.

  • Server speed

    Whether your hosting answers quickly before the page even starts.

  • Easy for everyone to use

    Readable text, labelled forms and buttons that work for every visitor.

  • Images

    Photos that are the right size for phones and described for Google.

  • Broken links

    Links on your site that lead nowhere.

  • Up to date

    Old copyright years and offers that ended months ago.

  • Works on every phone

    No sideways scrolling, tiny text or buttons too small to tap.

  • Social profiles

    Your social links work and point at your own pages.

  • Real visitors' speed

    How fast your site loads for real people on phones, not just in a test.

  • The five-second test Full report

    What a stranger understands from your homepage on a phone.

  • Trust signals Full report

    Reviews, licences, guarantees and real photos where customers look.

  • Your prices vs competitors Full report

    How your prices and offers compare with the businesses near you.

  • Google reviews Full report

    Your rating and review count against competitors, and what people complain about.

  • Spelling and plain English Full report

    Typos, jargon, and whether your first line says what you do and where.

  • Fresh reviews and replies Full report

    How recently customers reviewed you and whether you reply.

  • Reviews beyond Google Full report

    Your ratings on ProductReview, Yelp, Facebook and industry sites.

  • What forums say about you Full report

    Reddit and Whirlpool threads that AI answers lean on.

They can reach you and buy

  • Contact details

    Phone, email and address are easy to find, on your own domain.

  • Enquiring on a phone

    Tap-to-call and a quote button on the first screen, without banners in the way.

  • Forms people finish

    Too many fields, heavy CAPTCHAs and no promise of a reply.

  • Ways to book and pay

    Online booking, instant quotes and payment options your competitors offer.

  • Know what's working

    Whether your site records enquiries, so you know which ads pay.

  • Shipping costs upfront

    Shoppers see delivery costs and times before checkout.

  • Your forms actually work Full report

    We send a labelled test enquiry and check it arrives.

  • Who advertises against you Full report

    Competitors running Google ads, and anyone bidding on your name.

Coming soon

  • Who gets your Google orders

You're protected

  • HTTPS certificate

    Your padlock is valid and won't expire without warning.

  • Secure pages

    Every page loads securely, with no browser warnings.

  • Email can't be faked

    SPF, DKIM and DMARC stop scammers sending email as you.

  • Your domain is safe

    Your domain won't lapse and can't easily be transferred away.

  • Nothing exposed

    No leaked files or version numbers attackers look for.

  • Scripts you didn't write

    Code from other companies on your site, including known-bad sources.

  • Website software up to date

    WordPress and plugins with known security holes.

  • Not on blocklists

    Browsers and email providers aren't blocking your site or mail.

  • ABN shown and valid

    Your ABN is on the site and active on the register.

  • Consumer law basics

    Refund wording and prices that line up with Australian Consumer Law.

  • Forgotten sites on your domain

    Old staging and test sites someone could find or take over.

  • Fake versions of your domain

    Lookalike domains that could be used to fake your invoices.

  • Hidden spam from a hack

    Spam pages or links a hacker shows only to Google.

  • Card surcharges and fees

    Card surcharges are banned from 1 October 2026; we check your site.

  • Health advertising rules

    Clinics: patient testimonials on your own site breach AHPRA rules.

  • Trade licence shown and current

    Your licence number is on your site and still valid.

  • Review requests and consent

    How you ask for reviews and marketing sign-ups, against ACCC rules.

  • Privacy policy up to date

    Your privacy policy covers the basics and the new AI-decision rules.

  • Privacy policy vs trackers Full report

    Your privacy policy matches the tracking your site actually does.

Coming soon

  • Fake prompts shown to visitors
  • You own your domain
  • Sale claims that hold up
  • Ad tracking on health pages
The top of the sample report: about $7,788 a month at risk, overall score 67 out of 100, the summary and scores by area.

A report you can act on this week.

Our sample business, Pellowe & Vance Plumbing, scored 67/100. These are three of the fixes its report put first, word for word:

  1. 1

    Scripts from other companies ~$1,000/mo at risk

    /about loads a script from cdn.polyfill.io, which was used in the polyfill.io takeover (2024). Remove it now.

  2. 2

    Security headers and exposed files ~$520/mo at risk

    http://www.pellowevance-plumbing.example/.git/HEAD is publicly downloadable.

  3. 3

    Searches competitors win ~$400/mo at risk

    You appear in the top 10 for only 1 of 6 searches customers use to find an emergency plumber.

See a sample report

How it works

  1. Paste your website

    Add up to three competitors, or let us suggest the businesses your customers compare you with.

  2. We look at it the way your customers do

    On a real phone, through Google's eyes and through AI assistants, plus the domain, email and security checks nobody else looks at.

  3. Fix the top items first

    Every finding shows the evidence, what it's likely costing you and how to fix it, sorted into this week, this month and this quarter.

Start free. Pay once for the full report.

Free check

$0

  • All 44 free checks run on your site
  • Your overall score and scores by area
  • Your top 3 fixes with the evidence

Full report

$49 once

  • Every finding, ranked by what it costs you
  • Owner checks: Google Business Profile, reviews, AI recommendations, your prices vs competitors
  • Up to three competitors, named side by side
  • A PDF to hand your web developer, and a free re-check in 30 days

The free check is open now. The $49 full report opens soon; the sample report shows exactly what it includes.

Questions

Is this just an SEO audit?

No. SEO is one of four areas. We also check whether customers can reach you on a phone, whether they'll trust what they see, and whether your domain, email and website are safe.

Do I need to install anything or give you a password?

No. We look at your site from the outside, the way a customer or Google does. Nothing changes on your website.

Where do the dollar figures come from?

They're a rough estimate of how much monthly revenue an issue like this puts at risk for a small business. They exist to put fixes in order, not to forecast your numbers.

What if you can't check something?

The report says so plainly and leaves it out of your score. A check we couldn't run never counts against you.

Is the legal part legal advice?

No. Legal findings are automated observations with the evidence we saw. If one matters to you, check it with a lawyer or your industry body.

Who is it for?

Owners of small businesses in Australia: trades, clinics, cafes, salons, shops and services. It also suits the web designers and agencies who look after them.

See what your website is costing you.

Your score and top 3 fixes, free, in about a minute.

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